The trade show floor,
live and scannable.
Global Product Access powers a new kind of trade show experience: physical, virtual, or hybrid. Every booth carries a QR code. Buyers scan it to browse the vendor's full catalog and save the products that interest them.
Every booth. Every product. One scan.
GPA generates a persistent QR code for each vendor's show presence. Physical booths print it. Virtual booths display it. The code links directly into the vendor's show catalog: every product they've published for that event, including items that don't have a GTIN yet.
The QR doesn't expire after the show. The catalog relationship continues. A buyer who scanned a booth on day one can still access that vendor's catalog six months later, and the vendor can see that the relationship is still active.
Works at physical booths, on virtual booth pages, in print collateral, in show apps, on product tags, and on every device that has a camera.
Legacy platforms require a GTIN. Trade shows don't wait for GTINs.
Trade shows are where next season takes its orders: pre-production samples, limited runs, regional exclusives, products that don't have a GS1-registered GTIN yet. Legacy catalog platforms can't handle any of that. They require a fully certified product with a registered identifier before it can exist in their system.
So the trade show experience stays broken: printed line sheets, business cards with URLs, buyers photographing products and manually keying interest into their own spreadsheets. The data that should flow automatically from booth to buyer doesn't.
GPA fixes this. Any product (pre-production, limited-run, multi-ID, or no ID at all) can exist in the GPA catalog and be shown at a trade show. A QR code at the booth takes buyers straight into the vendor's live catalog to browse and save products, right from the floor.
One platform. All audiences.
Walk the floor. Keep the catalog.
Scan a booth QR code and the vendor's full catalog opens on your phone. Save the products that interest you as you walk, pre-production samples included. Everything you saved is still live when you're back at your desk.
- One scan per booth: the full catalog, not a photo album
- Save products as real records, ready for follow-up
- Your saved list persists after the show, with live data
- Next-season products visible before they have GTINs
Arrive with your catalog. Leave with relationships.
Publish once before the show and every buyer who scans your booth code browses your full, current catalog: in-production, limited-run, and pre-production alike. The buyers who saved your products are connections that keep working after the floor closes.
- Already on GPA? Your booth catalog is ready on day one
- Show pre-production and limited runs without GTINs
- See buyer interest as it happens, not weeks later
- Booth conversations become durable trading relationships
Run a live catalog experience, not just a floor plan.
Give your event a shared catalog backbone, physical, virtual, or hybrid. Integrate GPA's APIs into your attendee experience, and offer highlighted catalogs as a premium upsell for exhibitors.
More for promoters ›Embed GPA as the catalog layer.
Registration and event platforms ship a live product catalog via GPA's APIs: white-labeled, pre-populated before show day, with interest capture routed through your existing workflows.
More for OEMs ›Scan. Explore. Build your list.
For buyers, GPA replaces the photo album and the business card pile with real product records, saved as you walk the floor.
No show app, no badge scanner to rent. GPA QR codes open in the browser your phone already has, and every exhibiting vendor's published catalog is live before show day.
A GPA QR code at each physical or virtual booth deep-links into that vendor's full, live catalog: images, specs, pricing, availability. Save products of interest as you walk — each one a real record in the vendor's catalog, not a photo or a note. Pre-production samples and limited runs are in there too, before they have a GTIN.
Every saved product and every scanned code stays live after the floor closes: the same data, the same vendor, the same relationship. The conversation that starts at the booth continues in GPA.
Publish once. Show it live. Keep the lead.
For vendors, GPA replaces the reprinted line sheet and the pile of scanned badges with a live catalog and real buyer interest, captured as it happens on the floor.
If you already use GPA, your booth catalog is live on day one. Nothing to re-key into a show portal, no separate exhibitor upload. Pre-production samples, limited runs, and regional exclusives are all in there, before they have a GTIN.
Every physical or virtual booth carries your GPA QR code. A buyer scans it and sees everything you've published: images, specs, pricing, and availability. As buyers save your products, you see that interest as it happens, not in a lead dump weeks after the show.
Every buyer who saved a product is a live connection in GPA after the floor closes: the same catalog, the same data, ready for follow-up. No badges to transcribe, no cold list to chase. The conversation that started at your booth keeps its context.
Give your show a live catalog. Give exhibitors a reason to upgrade.
Your floor plan tells buyers where to walk. A live catalog tells them what they'll find, before they arrive and long after they leave. GPA gives your event a shared catalog backbone, physical, virtual, or hybrid, and a premium tier you can sell to exhibitors.
Every exhibitor gets a GPA booth catalog and QR code as part of the show. Buyers browse and save across the entire event, one scan per booth, with no separate show app for you to build or maintain.
Featured catalogs, highlighted products, and priority search become upsell tiers you offer exhibitors: new sponsorship inventory that doesn't cost you another square foot of floor space.
The same catalog powers the in-person floor, the virtual event, and everything in between. Remote buyers scan and save from the same live catalog that on-site buyers do.
See which catalogs drew interest, which products were saved, and how attention moved across the floor. Give exhibitors proof of ROI, and give yourself the story for next year's sell.
New premium inventory, no new floor space
GPA turns your show catalog into sellable tiers. Package and price them however your event already sells sponsorship.
Run the whole program on GPA's APIs, or let GPA host the buyer-facing catalog experience for your event. Either way, the catalog is live before the doors open.
Talk to the Trade Show Team ›Embed the catalog layer. Ship it pre-built.
Registration, floor plans, exhibitor management, networking: whatever your platform does, a live product catalog makes it richer. Embed the GPA API and ship the catalog experience fully built: white-labeled, branded, and yours.
GPA's catalog and QR functions are available via REST API. Your platform consumes them, brands them, and delivers them as a native feature.
Vendors who already use GPA bring their catalog with them. Your platform is populated before show day. No manual catalog entry by exhibitors.
Interest lists, buyer engagement data, and vendor leads flow back into your platform's CRM and analytics tools via GPA's data export API.
Buyer-vendor connections made at your show persist in GPA after the floor closes. Your platform becomes the on-ramp to an ongoing trading relationship.
What you connect to when you embed GPA
GPA's API surface for trade show OEMs covers catalog management, QR generation, interest list capture, buyer authentication, and post-show data export.
GPA provides a white-label UI kit for buyer-facing catalog browsing and interest list management. Use it as-is or style it to your platform's design system.
Talk to the OEM Team ›Your next show should work
better for you
Whether you're showing products, scouting them, running the floor, or building the software behind it, let's talk about what a GPA-powered trade show experience looks like for you.
Talk to the Trade Show Team ›